Customer Relationship Management System

POS Systems can have in-built Customer Relationship Management (CRM) module or have programmable interfaces (APIs) to pass customer data captured during the sales transaction to dedicated Customer Relation Management software.

Customer Relationship Management systems capture the shopping or purchasing preferences of the customer so that the merchant may use the information to promote specific products or services that are of interest to the customer. Such targeted and personalized marketing of products or services that are relevant to the customer increases chances of sales closure. It results in better customer experience.

Customer data in the Customer Relationship Management module may be used further to run a Customer Loyalty Program.